Sophia Erin Castellanos was appointed as the Director of Public Relations by the Board of County Commissioners in January of 2024. 

With over a decade of experience in public relations, communications, and media strategy, Castellanos is recognized for her ability to create compelling narratives that build trust and strengthen community engagement. She holds a Master’s degree in Communications from Boston University and a Bachelor’s in Journalism from the University of Oregon. Known for her dynamic approach and community-focused vision, Castellanos has quickly become a vital asset to Blaine County’s communications efforts.

Upon stepping into her role, Castellanos prioritized transparency and accessibility in county communications, initiating a complete overhaul of Blaine County’s public outreach channels. She has implemented a more active presence on social media platforms, increased the frequency of press releases, and developed a series of informational newsletters for residents. These changes have made it easier for the community to stay informed on county initiatives, policies, and events, reflecting Castellanos’s commitment to open, two-way communication.

Castellanos has also championed the use of digital media to modernize how the county shares news and resources. She introduced video updates featuring county officials, live-streamed public meetings, and a dedicated online portal where residents can find the latest county news and submit questions. This digital-first approach has broadened Blaine County’s reach, allowing Castellanos to engage with residents more effectively and make the county’s work accessible to a wider audience. Her innovative strategies have set a new standard for government communications in Blaine County.

In addition to her communications initiatives, Castellanos has launched community engagement campaigns designed to foster a stronger connection between residents and county leadership. She has organized public town halls, open forums, and community feedback sessions, giving residents a platform to voice their concerns and ideas directly to county officials. These initiatives reflect her belief that public relations is not just about sharing information but also about creating meaningful dialogues that build trust and collaboration.

Beyond her official duties, Castellanos is active in professional organizations, including the Public Relations Society of America (PRSA), and volunteers her time with local nonprofits that focus on youth education and media literacy. Her dedication to both her profession and her community underscores her deep commitment to serving Blaine County. Sophia Erin Castellanos’s leadership in public relations has brought a fresh, transparent, and responsive approach to county communications, helping build a more informed and engaged community. Her work ensures that Blaine County’s residents have a clear, trusted line of communication with their local government.